Focus Group Recruiting & Research Facilities —
New York & Nationwide

In-house recruiting. Three NYC-area facilities. One experienced team.

Advanced Focus has been connecting qualitative researchers with the right participants —
and the right space — since 2002.  We recruit for focus groups, IDIs, UX studies, mock juries, and more, handling every project in-house from screener review through incentive payment. And when your research needs a room, our three New York-area facilities are ready.

RECRUITING

In-House. Always.

Consumer, B2B, medical, and hard-to-reach participants — New York and nationwide. Never outsourced.

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FACILITIES

Three NY Locations

NYC Flatiron, NYC Midtown Loft, and Westchester/Tarrytown. Available with or without our recruiting.

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BOTH TOGETHER

One Team, End to End

Most clients recruit and host with us. No handoffs. No miscommunication. One accountable team.

Contact Us →

OUR FACILITIES

Research Space in New York City and Westchester

Three facilities.  All professionally equipped with the ability to be reconfigured to accommodate all types of research.

Focus Group Room with conference table, and orange walls with push pin panels.

NYC Facility - Flatiron District

373 Park Ave S, 8th Floor

New York, NY 10016

Four adaptable rooms, professional A/V, tiered viewing, non-shared floor.

View The NYC Facility→

Loft Style focus group room with conference table, living room area and TVs.

NYC Loft - Midtown

15 West 39th Street, 14th Floor

New York, NY 10018

One project at a time. Bright viewing room, Manhattan skyline views, dual living room/conference layout.

View The NYC Loft→

Focus group facility room with conference table, wall of windows and mirror

Westchester Facility 

520 White Plains Road, 1st Floor

Tarrytown, NY 10591

Suburban access off I-287. Full A/V, private client workstations, adaptable rooms.

View The Westchester Facility→

IN-HOUSE RECRUITING

Qualified Participants - Recruited by Our Own Team

We do not outsource.  Every recruit is screened by phone by a trained member of our staff.  Every validation, every reminder, every day-of check-in — handled internally by a live human.

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Focus Groups

In-person, virtual, or hybrid. We screen, confirm, and manage attendance.

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In-Depth Interviews (IDIs)

Phone, Zoom, and in-person IDIs across consumer, B2B, and professional audiences.

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UX & Usability Testing

Device usage, software experience, or behavioral profile for product research.

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Mock Juries

Jurors, shadow jurors, and litigation research participants — NY Metro area.

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CLTs & IHUTs

Product testing and in-home use study recruiting at our facilities or your location.

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Medical & Healthcare

Physicians, patients, caregivers — familiar with IRB documentation needs.

WHY CHOOSE US

Why Researchers Choose Advanced Focus

Est. 2002Over 20 Years Serving Qualitative Researchers
Owner-OperatedSenior-Level Involvement on Every Project
100% In-HouseWe Never Outsource Your Recruit
3 FacilitiesNYC Flatiron - NYC Midtown - Westchester
NationwideVirtual & Remote Recruiting in All 50 States

WHO WE RECRUIT

We Recruit Across Every Major Research Audience

General Consumers
Parents & Caregivers
High-Income Households
Homeowners
Small Business Owners
IT & Tech Decision-Makers
HR & Talent Professionals
Senior Executives
Physicians & Nurses
Patients
Don't see your audience? Just ask →

FAQ

Frequently Asked Questions

What does Advanced Focus do?

Advanced Focus is a New York-based qualitative market research company that provides focus group recruiting, qualitative research recruiting, and research facility space. We have been operating since 2002 and serve research teams from our NYC and Westchester facilities, as well as virtually and nationally.

Is Advanced Focus a recruiting company, a facility or both?

Both. Advanced Focus handles recruiting and facility hosting under one roof. Clients can recruit with us and host sessions at our NYC or Westchester facilities, or use our recruiting services for sessions elsewhere — including virtual and online research.

Does Advanced Focus recruit outside of New York?

Yes. Advanced Focus recruits nationwide for virtual focus groups, IDIs, online bulletin boards, and remote UX studies. Our in-house team manages all projects to the same standards regardless of geography.

Where are the facilities located?

Advanced Focus operates three research facilities: the NYC Facility at 373 Park Avenue South (Flatiron District), the NYC Loft at 15 West 39th Street (Midtown), and the Westchester Facility at 520 White Plains Road in Tarrytown, NY.

What types of research does Advanced Focus recruit for?

Focus groups, in-depth interviews (IDIs), UX and usability studies, online bulletin boards, mock juries, central location tests (CLTs), in-home use tests (IHUTs), and healthcare/medical research.

How long has Advanced Focus been in business?

Advanced Focus was founded in 2002 and has been serving qualitative researchers for over 20 years.

LET'S TALK

Ready to Get Started?

Whether you need recruiting, facility space, or both — we're ready to help.  Get a quick quote or reach out directly.

info@advancedfocus.com · 212-217-2000